Kendrick Lamar stopped by The Whoolywood Shuffle promoting his latest single “i”. He speaks on traveling to St. Louis to gain Ron Isley’s permission for use of his “That Lady” sample. K. Dot also confirms George Clinton collaborations are underway.

There are also motivational gems contained within the interview. One being that Kendrick emphasizes the basis of challenging yourself. He said “Challenge yourself, and don’t take instances for granted.” “Whether it’s a 16, a hook, or 4 bars challenge yourself. And this is why hip hop is at a point where creativity is stagnant, because artists aren’t challenging themselves.”